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But it turns out that’s only half the story: it’s not just that you challenge, but who you challenge that really matters. The Challenger Customer is the long-awaited sequel to the bestselling sales classic The Challenger Sale, the book which introduced the controversial idea that challenging the customer is the key to sales success. Matthew Dixon and Brent Adamson, authors of The Challenger Sale, with Pat Spenner and Nick Toman The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Resultsġst October 2015 | Journal Of Sales Transformation
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